Starbucks has set its eyes on an exciting packaging redesign for its future collection of loose-leaf teas. Starbucks assigned me with the job of creating a fresh and attractive packaging design for three distinct tea varieties: Earl Grey, Jade Citrus Mint, and Peach Tranquility. My goal for these tea containers was both to incorporate the essence of each tea’s ingredients into the design, and to inspire a sense of natural energy that matched to the rejuvenating benefits of these teas. I designed a customer label that is visually appealing and entices customers to pick up the product. I also created a nutrition label to provide customers with clear information about the contents. The new design captures the spirit of each tea as well as allowing the teas to stand out and appear welcoming on the shelf.
